fitolio / working out design for a home fitness and lifestyle app

early-stage startup, fitolio, tapped us to tone their lifestyle and fitness app that connects customers with trainers, coaches and wellness content. a platform for wellness creators looking to build a fanbase to monetize their brands, fitolio crunches the core management and logistics so these creators can focus on delivering premium content and grow their audiences.

after strategically aligning around our key message of “let’s go live,” the fitolio app needed a memorable icon for the brand to flex into and use for their fitness coins. we created a simple, yet dynamic, symbol that represents a person in motion across a number of exercise postures.

we used a typeface optimized for onscreen viewing, and selected a bright palette with gradients in proactive orange and energizing teal to pump the whole set into mind/body/brand harmony.

what we did: brand positioning, visual id, brand experience