archwest / leading with experience

archwest is a powerhouse in the commercial real estate investment and lending world. servicing distressed borrowers looking for bridge loans and permanent financing solutions, they’ve expertly managed over $8bn in assets through the ups and downs of tumultuous economic times.

archwest came to us at the inception phase of their company with 70 years of executive experience but no real brand to stand on. first, we created a name that exudes prestige, speaking to their fundamental mission of building a bridge “from distressed to success,” and aligning them with their native west coast.

we designed a modern brand identity with color story and custom iconography inspired by architectural forms to help launch archwest to market success.

what we did: naming, brand strategy, brand positioning, visual id, launch partnerships