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Brand Strategy Firm

BUILD A BRAND THAT WINS.

Winning brands aren’t built on better messaging. They’re built on better strategy. Built on knowing the problem your customer needs solved. Built on owning the solution to that problem better than anybody else. This is what we do at Fazer.

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  • Verizon
  • DataSet
  • Bangolufsen
  • Nikon
  • Starbucks
  • lumenalta
  • Cynthia Rowley
  • Marriott
The Methodology

MOST BRAND STRATEGIES ASK THE WRONG QUESTION.

For decades the industry has been asking “how do we stand out?” It’s the wrong question. Because your customer isn’t looking for something that stands out. They’re looking for something that solves their problem. When your brand owns that problem completely you don’t just win market share. You win the decision before the competition even gets a chance. That’s De-Positioning. And it changes everything about how you compete.

Explore the methodology
CASE STUDY

RECLAIMING ICONIC STATUS

  • Client

    Bang & Olufsen

  • Industry

    Consumer Electronics / High-End Audio

  • Services

    Brand Positioning, De-Positioning, Brand Messaging, Brand Identity, Tone of Voice, Design, Graphic Systems, Brand Consulting

Case Study
CASE STUDY

BRANDING A SOCIAL-FIRST TRAVEL BOOKING ENGINE

  • Client

    Travly

  • Industry

    Travel

  • Services

    Brand Consulting and Positioning, Narrative, Tone of Voice, Brand Story Touchpoint Optimization, De-positioning, Key Messaging, Market Opportunity, Website Development & Design, Social Collateral

Case Study
CASE STUDY

FROM NEWCOMER TO NATIONAL CONTENDER

  • Client

    Monument Grills

  • Industry

    Household Appliance / Outdoor Cooking

  • Services

    Brand Positioning, De-Positioning, Brand Messaging, Brand Identity, Tone of Voice, Design, Graphic Systems, Brand Consulting, Website Design, Collateral Design, Advertising

Case Study

“Fazer guided our major brand transformation with unmatched intelligence, creativity, and support. Their innovative solutions propelled our brand to new heights. No other agency has set us up for success like they have.”

Christi Sodano Head of Marketing, Lumenalta

“Fazer is integral to our business. Their unmatched ability to grasp our complex product ecosystem and capitalize on market opportunities refined our brand into a clear, concise, and badass identity. Fazer is family.”

Justine Benjamin Global Head of Marketing, SiriusXM-AdsWizz

“Fazer’s brand strategy profoundly impacted our business. They guided us through M&A opportunities with invaluable insights, enhancing customer relevance and market positioning. Their guidance significantly benefited our growth and competitiveness.”

Andy Kramer President, Questis

“Fazer immersed themselves in our complex organization and crafted a sharp strategic platform to communicate our value. From sales alignment to marketing copy, our new positioning and language strategy has delivered big wins.”

Monica Jaburg Head of Communications, CEBA

FAZER HAS:

Harnessed the Sound of Luxury. Defined an AdTech Audioverse. Focused in on Clean Energy Impact. Brought Radical Engagement to Tech Dev. Sharpened PR’s Relative Angles. Synthesized Affiliate Marketing Management. Lassoed Live Data. Architected a Behavioral Health Ecosystem. Put the Social in Travel. Modernized Mental Health Testing. Gotten Methodical with Crypto M&A. Prepped Public Transportation for Magnetic Levitation.

  • 100+ YEARS

    Proven leadership in brand strategy and category design.

  • BUILT FOR SPEED

    A modern model that delivers strategy as fast as your market.

  • 25+ EXPERTS

    Senior talent only. No handoffs. No fluff. Just strategy.

FEATURED INSIGHT ARTICLE

Apple Is Losing the AI Race on Purpose

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LET’S FIND YOUR COMPETITIVE ADVANTAGE.

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